Build a 100 crore brand. Solo.
Your AI team that runs your store, ads, customer chats and orders.
founders on the waitlist
Have an access key? Enter the private beta- Reading last week's salesMarvi Store · 189 orders
- Finding the winnersMeta Ads · 3 campaigns
- Shifting budget+₹4,000/day to 2 ads
- Launching new creatives3 variants · Creatine Dark
Budget moved to your two best ads, the weak one is paused and 3 new creatives are live.
Creatine Dark · retargetROAS 3.4x₹3,000/dayWinner
Box of 12 · lookalikeROAS 2.6x₹3,000/dayWinner
White Vanilla · broadROAS 0.9x₹6,000/dayBelow 2x3 new creativesCreatine Dark · testing₹1,000/dayLive
Tell Marvi what you need. It gets it done.
Type a request in plain words, like you would to a teammate. Examples from our demo brand, Heftbars.
Put more money behind the ads that sell. Stop the ones that don't.
₹2.40 back for every ₹1 spentMake a store for my protein chocolate brand.
Live in 6 minutesBring back customers who stopped buying.
21 orders came backCheck every cash order is real before it ships.
Returns down from 24% to 9%Put more money behind the ads that sell. Stop the ones that don't.
₹2.40 back for every ₹1 spentMake a store for my protein chocolate brand.
Live in 6 minutesBring back customers who stopped buying.
21 orders came backCheck every cash order is real before it ships.
Returns down from 24% to 9%One teammate, every channel your customers use.
The same brand voice on WhatsApp, SMS, email, Instagram and your store's chat, all run by Marvi at the same time.
One agent for each part of your brand
Scale what sells, pause what doesn't
Save agentYou tell it
Grow my sales on Meta and Google, but only spend where ads make money.
It handles
Moves budget to your best ads, pauses the ones losing money and tests new ones. It asks before spending more than ₹5,000 a day.
Build and run your store
Save agentYou tell it
Make a store for Heftbars, my protein chocolate brand. Bold and gym-floor.
It handles
Builds the pages, writes the product copy and sets up UPI and cash on delivery. Nothing goes live until you approve it.
Bring quiet customers back
Save agentYou tell it
Win back customers who haven't ordered in 45 days. 10% off, nothing more.
It handles
Messages them on WhatsApp first, then email or SMS, and never goes above your 10% limit.
Fewer returns on cash orders
Save agentYou tell it
Make sure every cash on delivery order is real before it ships.
It handles
Confirms each order on WhatsApp, offers ₹20 off to pay by UPI, holds risky orders and books the pickup on Shiprocket.
AI agents without the black box
Plugs into your stack
Ads, payments, shipping, marketplaces and messaging, connected in a few clicks.
Pause White Vanilla (0.9x) and move ₹5,000/day to the two ads above 2x?
ApproveEditYou stay in control
Set the limits once. Marvi asks before it spends money, messages customers or publishes.
See every step
Every action is logged with what changed and why, so nothing happens in a black box.
Made for how Indian D2C actually runs.
UPI, cash on delivery, WhatsApp and GST from day one, with every agent working from your real sales data.
What founders ask us most
Straight answers on building and growing a D2C brand with AI, from the people making Marvi.
"We started Marvi because a brand shouldn't need a 60-person team to reach 100 crore. These are the questions founders ask us every week."
Getting started
What is Marvi?
Marvi is an AI team for D2C brands. You describe what you want in plain words, and Marvi's agents do the work across your store, ads, WhatsApp, email and orders, then show you exactly what they changed. It is built for founders in India who want to grow a brand without hiring a full team. Marvi is in private beta, and you can join the waitlist at marvi.app.
What is the best AI tool for a D2C brand in India?
Look for a tool that does the work, not one that only gives advice. For an Indian D2C brand that means handling Meta ads, WhatsApp, cash on delivery, UPI and day-to-day operations in one place. Marvi was built for exactly this: one AI teammate with specialist agents for growth, storefront, retention and fulfilment, all working from your real sales data.
How do I start a D2C brand in India without a team?
Start with one hero product, a simple store with clear photos and copy, and one paid channel you can learn deeply, usually Meta. Offer cash on delivery but confirm those orders, then add reminders that bring customers back. With Marvi a solo founder can do this with agents: the Storefront agent builds the store from a prompt, and the Growth and Retention agents run ads and follow-ups.
What is an AI agent for ecommerce?
An AI agent is software that takes actions, not just answers questions. An ecommerce agent reads your orders, ads and customer data, decides what to do and does it, like moving ad budget or sending a reorder reminder. Good agents ask for your approval before they spend money or message customers, and that is how Marvi's agents work.
What should I automate first in my D2C business?
Automate the repetitive work that touches revenue every day: COD order confirmations, reorder and abandoned-cart reminders, and daily checks on ad budgets. These follow clear rules and are easy to measure. Keep brand and product decisions for yourself. In Marvi you can start with one agent and add more as you grow.
Growth and ads
How can I improve ROAS on Meta ads?
Move budget toward the ads and audiences that are already profitable, pause the ones below your target and keep testing new creatives on your best product. Check results daily, not monthly. Marvi's Growth agent does this for you: set a goal like "keep ROAS above 2x" and it shifts spend, pauses what is losing money and launches new variants, asking you before big changes.
How much should a new D2C brand spend on ads?
Start with a daily budget you can afford to lose while you learn, run it long enough for Meta to optimise, and only scale what hits your target return. Increase spend in small steps. Marvi tracks spend against revenue every day, so you can see what each rupee is doing before you scale.
How do I scale ads without losing money?
Scale in small steps on campaigns that have been profitable for several days, keep a firm floor for ROAS and cut quickly when it drops. Most losses come from scaling too fast or not watching the numbers daily. Marvi watches these numbers through the day and never raises spend beyond the limits you set.
Can AI write product descriptions and ad copy for my brand?
Yes. AI can draft product descriptions, ad headlines and creative variations in your brand's voice for you to approve, and it works best when it learns from what has already sold. Marvi writes store copy and new ad variants based on your best-performing products and ads.
Customers and retention
How do I get customers to buy again?
Remind them at the right moment, when their last order is likely running out, with a personal message and a clear reason to come back, such as a small offer. Keep it relevant and don't spam. Marvi's Retention agent finds customers who have gone quiet and sends personal WhatsApp, email or SMS messages within the discount limit you set.
Is WhatsApp marketing worth it for D2C brands in India?
For most Indian brands, yes. Customers already use WhatsApp every day, and useful messages like order updates, reorder reminders and COD confirmations get noticed far more than email. Use approved templates and respect opt-outs. Marvi uses WhatsApp for retention and for confirming cash on delivery orders.
How do I win back customers who stopped buying?
Find people who bought once but have not returned in a while, remind them of what they liked and give them one simple reason to reorder, on the channel they actually reply to. In Marvi you can type "Win back customers who stopped buying. Offer 10% off, nothing more" and the Retention agent handles the rest.
Orders and operations
How do I reduce RTO on COD orders in India?
Confirm every cash on delivery order before it ships, flag risky pincodes and repeat returners, and give customers a small reason to pay online instead. Cancel orders that look fake. Marvi's Fulfilment agent confirms COD orders on WhatsApp, nudges customers to pay by UPI and stops suspicious orders before they ship.
Should my D2C brand offer cash on delivery?
Usually yes in India, because many customers still prefer it, especially on a first order. The key is managing the risk: confirm COD orders, encourage prepaid with a small discount and watch return rates by pincode. Marvi helps you keep COD without letting returns eat your margin.
How do I build an online store quickly?
Start with a clear homepage, strong product pages, a simple checkout with UPI and COD, and a few trust signals like reviews and delivery times. Don't over-design it. With Marvi you describe your brand in one prompt and the Storefront agent builds the store, writes the copy and sets up checkout for you to review.
How do I manage inventory for a small D2C brand?
Track how fast each product sells, reorder based on that pace and your supplier's lead time, and make sure your best sellers don't run out before big sale days. Marvi's Inventory agent is on the way; it will flag low stock and suggest reorders from your sales data.
Cost, trust and access
Is it cheaper to use AI than to hire a D2C team?
For many early brands, yes. A performance marketer, a support person and an operations hire add up quickly, while AI agents work around the clock for much less. You still make the decisions. Marvi is designed to do the work of those first hires so you can hire later, for the roles that truly need people.
Is it safe to let AI run my ads and customer messages?
It is when the tool asks before it acts. Look for approvals on spending and messaging, limits you control and a clear record of what changed. Marvi asks for your OK before it moves money, messages customers or publishes anything, unless you tell it otherwise.
How do I grow a D2C brand to 100 crore?
Brands that get there usually nail one hero product, build a base of repeat customers, keep customer acquisition profitable as they scale and add channels like marketplaces at the right time. It takes discipline more than headcount. That is the idea behind Marvi: one founder, a team of AI agents and a brand that can grow to 100 crore.
How can I get access to Marvi?
Marvi is in private beta with a small group of D2C brands in India. Join the waitlist at marvi.app and we will let you in as spots open. If you already have an access key, you can enter the private beta directly.